EVERY / INTERACTION / COUNTS
A few basics about the BRANDTRANSFER philosophy
- Every component of an ecommerce ecosystem contains an element of viral marketing and has social influence value
- Customer influence is outward, but should also penetrate within an organization then back out again; workers are powerful brand ambassadors
- Online interactions and social commerce should fuse with brick-n-mortar and other marketing channels. Mobile provides the
digital on/off connection
- Interactive media can be effectively fused with traditional media channels
- Customer acquisition models should identify the most influential consumers, not just the ones the spend the most
- Every touch point and commerce element is measurable and has additional marketing implications