EVERY / INTERACTION / COUNTS

A few basics about the BRANDTRANSFER philosophy

  • Every component of an ecommerce ecosystem contains an element of viral marketing and has social influence value
  • Customer influence is outward, but should also penetrate within an organization then back out again; workers are powerful brand ambassadors
  • Online interactions and social commerce should fuse with brick-n-mortar and other marketing channels. Mobile provides the digital on/off connection
  • Interactive media can be effectively fused with traditional media channels
  • Customer acquisition models should identify the most influential consumers, not just the ones the spend the most
  • Every touch point and commerce element is measurable and has additional marketing implications