ECOMMERCE ECOSYSTEM

Main components of the ecommerce ecosystem:

  • Infrastructure: platform, hosting, CMS, database, retail systems, ERP
  • Marketing: email, affiliate, SEO, PPC search, personalization, social media
  • Customer Service: call centers, returns, live chat, satisfaction
  • Multi-Channel Integration: store locator, search, point of sale//in-store coupons
  • Financial: shopping cart, order management, security, pay processing
  • Performance: analytics, site performance, data mining, testing, usability, content delivery
  • Emerging Markets / Technology: widgets, m-commerce, smart kiosks, social commerce
  • Merchandising: catalog management, imaging, modeling, graphics, rich media

This illustration was developed to help identify the applications and resources needed to enhance your ecommerce business model – third-party web services & applications, system integration points, required roles & resources – as your business grows.