Mobile

The goal of mobile in the marketing mix is not to replace other channels, but to provide a deeper connection for brand communication that will build trust, and carry over into other marketing channels (web, retail stores, etc.)

The four main categories of mobile marketing & commerce:

Mobile marketing

• SMS/Text message marketing
• Mobile internet website
• Content delivery
• Affiliate mobile marketing
• Mobile SEO

Mobile advertising

• Mobile internet ads
• PPC/PPA search
• Local

Brand content delivery

• Text content delivery
• Billing options
• Mobile site downloads
• UGC (user generated content) communication and connectivity

Mobile commerce

• mCommerce site
• CSE
• Mobile marketplaces
• Hybrid’s: mCommerce with in store pickup