The Brandtransfer business fundamentals:

  • Ecommerce models are a mix of dynamic interworking components
  • Components impact one another
  • Components should be added with the business in mind, not the vendor
  • Every element adds (or removes) value in every customer interaction
  • Interactions can be measured and help shape future contacts
  • Every Interaction Counts

Services

  • Business modeling
  • Business strategy
  • Business process improvement
  • Ecommerce platform selection
  • Social media strategy
  • Web marketing strategy (email, affiliate, PPC, CSE)
  • Search engine optimization (SEO)
  • Product imaging
  • Product merchandising
  • Web performance
  • Site analytics
  • Sourcing
  • Business partner alignment
  • Vendor selection
  • Team development
  • Site usability
  • Customer interaction analysis
  • Customer service
  • Contact management strategy
  • Market research
  • Marketing intelligence
  • Data mining
  • Multi-channel marketing
  • Mobile marketing & commerce
  • Emerging technology